Growth Calculator
Toggle between organic growth and Autoproyecto-accelerated growth. Slide the budget to see how investment translates to incremental vehicles sold — across 1, 2, and 3-year horizons.
CY26 Registration Projection by Model & Demographic
All demographics on organic growth trajectory
Projection Mode
Year 1 Incremental Units
+2,564
Hispanic vehicles added
Incremental Revenue
+$171.9M
at $67,050 ATP
Hispanic Share
8.8%→11.8%
of total Genesis sales
Return on Investment
86×
revenue per dollar invested
Full Demographic Breakdown
All segments on organic growth trajectory
| Segment | CY25 Actual | CY26 Projected | Growth | Est. Revenue | Share of Total |
|---|---|---|---|---|---|
| Hispanic | 5,645 | 6,684 | +18.4% | $448.2M | 8.8% |
| African American | 6,354 | 7,186 | +13.1% | $481.8M | 9.5% |
| Asian | 5,170 | 5,196 | +0.5% | $348.4M | 6.8% |
| General Market | 49,927 | 56,817 | +13.8% | $3.8B | 74.9% |
| Total | 67,096 | 75,883 | +13.1% | $5.1B | 100% |
Source: S&P Global Mobility CY 2024–2025 actuals. Revenue estimated at $67,050 ATP.
3-Year Projection — Organic vs. With Autoproyecto
CY26 — Year 1
Hispanic (Organic)
6,684
+18% vs CY25 · $448.2M
Hispanic (With Autoproyecto)
9,248
+64% vs CY25 · $620.1M
Autoproyecto Bonus
+2,564 units
+$171.9M incremental revenue
Hispanic Share
8.8%→11.8%
CY27 — Year 2
Hispanic (Organic)
7,914
+40% vs CY25 · $530.6M
Hispanic (With Autoproyecto)
13,306
+136% vs CY25 · $892.2M
Autoproyecto Bonus
+5,392 units
+$361.5M incremental revenue
Hispanic Share
9.2%→14.6%
CY28 — Year 3
Hispanic (Organic)
9,370
+66% vs CY25 · $628.3M
Hispanic (With Autoproyecto)
17,949
+218% vs CY25 · $1.2B
Autoproyecto Bonus
+8,579 units
+$575.2M incremental revenue
Hispanic Share
9.6%→16.9%
How the Math Works
Organic Growth: Each segment's CY24→CY25 growth rate projected forward year-over-year. Hispanic +18.4%, AA +13.1%, Asian +0.5%, General Market +13.8%. Other demographics stay on their organic trajectory regardless of Autoproyecto investment.
Industry Cost Per Sale: Luxury auto benchmark of $3,000 per vehicle sold (NADA/Cox Automotive). Traditional campaigns pay this rate with significant waste reaching non-buyers.
Autoproyecto 3× Effect: LiftCore produces 3× purchase intent (validated BLS across Hyundai, Toyota, Kia). This means 3× more sales per dollar — effective cost drops to $1,000/sale. Plus, 50% waste reduction means the organic growth rate itself accelerates (+5 pts per $1M invested, capped at +20 pts).
Compounding: Both effects compound year-over-year. The boosted organic rate grows the base, and direct sales add on top each year. By Year 3, the gap between organic and Autoproyecto-accelerated is substantial and widening.
Sources: S&P Global Mobility CY 2024–2025 · NADA/Cox Automotive cost-per-sale · Autoproyecto LiftCore validated 3× purchase intent (Hyundai, Toyota, Kia BLS) · Google/Ipsos intent-to-sales conversion
Ready to Invest?
These projections are grounded in actual Genesis registration data and validated campaign performance. The next step is a custom allocation model built for your specific growth targets.